Refine your search
Collections
Co-Authors
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Sharma, Bodh R.
- Ethical Marketing Leadership: A Dyad Approach
Abstract Views :401 |
PDF Views:2
Authors
Affiliations
1 Department of Commerce, University of Jammu, Jammu & Kashmir, IN
2 The Management School, Kathua Campus, University of Jammu, Jammu & Kashmir, IN
1 Department of Commerce, University of Jammu, Jammu & Kashmir, IN
2 The Management School, Kathua Campus, University of Jammu, Jammu & Kashmir, IN
Source
International Journal on Leadership, Vol 2, No 2 (2014), Pagination: 45-51Abstract
playing a significant role in the formulation of marketing strategy for overall growth of a business organisation. Ethical marketing refers to the application of marketing ethics and widely respected code of conduct in an organisation's business efforts. The modern marketing leaders have been focusing on customer satisfaction, retention, and value creation. They have understood the significance of marketing ethics in the modern competitive world where scams and scandals are the routine matters. Ethical marketing leadership is a key to success while unethical marketing practices may lead to dissatisfied customers, bad publicity, a lack of trust, loss of business, or sometimes even a legal action. This paper is thus, an attempt to study in detail ethical marketingleadership obtaining data from 195 marketing leaders through a questionnaire based upon five point Likert scaled items.The study is dyadic in nature as it considers both theoretical as well as empirical perspectives.Keywords
Ethical Marketing, Marketing Leaders, Product, Price and Promotion.References
- Bartels, R. (1967). A model for ethics in marketing. Journal of Marketing, 31, 20-26.
- Boatright J. R. (2009). Ethics and the conduct of business (5 edn.). Pearson Education, New Delhi.
- Dubinsky, A. J., Rajan N., & Huang, W. Y. (2004). The influence of moral philosophies on retail salespeople's ethical perceptions. The Journal of Consumer Affairs, 38(2), 297-317
- Farmer, R. N. (1967). Would you want your daughter to marry a marketing man? Journal of Marketing, 31, 1-3.
- Farmer, R. N. (1977). Would you want your son to marry a marketing lady? Journal of Marketing, 41, 15-18
- Farmer, R. N. (1987). Would you want your granddaughter to marry a Taiwanese marketing man? Journal of Marketing, 51, 111-116.
- Fernando, A. C. (2009). Business Ethics: An Indian Perspective, First Impression. Dorling Kindersley, Pearson Education, New Delhi.
- Ferrell, O. C., & Weaver, K. M. (1978). Ethical beliefs of marketing managers.Journal of Marketing, 42(3), 69-73.
- Ferrell, O. C., & Gresham, L. G. (1985). A Contingency framework for understanding ethical decision making in marketing. Journal of Marketing, 49(3), 84-96.
- Fry, M., & Polonsky, M. J. (2004). Examining the unintended consequences of marketing. Journal of Business Research, 57, 1303-1306
- Gundlach, G. T., & Murphy, P. E. (1993). Ethical and legal foundations of relational marketing exchanges. Journal of Marketing, 57(4), 35-47.
- Hunt, S. D., & Vitell, S. (1986). A general theory of marketing ethics. Journal of Macro-marketing, 6 (Spring), 5-15.
- Hunt, S. D., Wood, V. R., & Chonko, L. B. (1989). Corporate ethical values and organisational commitment in marketing. Journal of Marketing, 53(3), 79-90.
- Low, W., & Davenport, E. (2009). Organizational leadership, ethics and the challenges of marketing fair and ethical trad. Journal of Business Ethics, 86, 97-108
- Miller, R. L., & Lewis, W. F. (1991). A stakeholder approach to marketing management using the value exchange models. European Journal of Marketing, 25(8), 55-68.
- Oumlil, A. B., & Balloun, J. L. (2009). Ethical decision making difference between American and Moroccan managers. Journal of Business Ethics, 84, 457-478.
- Pettijohn, C., Pettijohn, L., & Taylor, A. J. (2008). Salesperson perceptions of ethical behaviours: Their influence on job satisfaction and turnover intentions. Journalof Business Ethics, 78, 547-557.
- Schlegelmilch, B. B., & Oberseder, M. (2010). Half a century of marketing ethics: Shifting perspectives and emerging trends. Journal of Business Ethics, 93, 1-19.
- Sharma, R. D., & Sharma, B. R. (2009). Ethics in retailing: Perceptions of consumers. Saaransh RKJ Journal of Management, 1(1), 43-55.
- Sharma, R. D., & Sharma, B. R. (2011). Legal provisions and ethical values in retail sector: Study of convenience goods. Arash. A Journal of ISMDR, 1(1), 1-9.
- Valentine, S., & Barnett, T. (2002). Ethics codes and sales professionals' Perceptions of theirorganisations' ethical values. Journal of Business Ethics, 40, 191-200.
- Vassilikopoulou, A., Siomkos, G., & Rouvaki, C. (2008). The ethical and unethical dimensions of marketing. Management Review: An International Journal, 3(2) (Winter), 49-60.
- An Empirical Assessment of Demographic Divergence in Managing Customer Value
Abstract Views :371 |
PDF Views:0
Authors
Affiliations
1 The Business School, University of Jammu, Jammu & Kashmir, IN
2 Central University of Jammu, Jammu & Kashmir, IN
3 Department of Commerce, University of Jammu, Jammu & Kashmir, IN
1 The Business School, University of Jammu, Jammu & Kashmir, IN
2 Central University of Jammu, Jammu & Kashmir, IN
3 Department of Commerce, University of Jammu, Jammu & Kashmir, IN
Source
Journal of Organization and Human Behaviour, Vol 4, No 2&3 (2015), Pagination: 71-79Abstract
This paper examines the gender difference among the customers regarding customer value in Life Insurance Sector in J&K. It is a fact that Life Insurance players in J&K have realised that their business advantage depends on customers preference based upon their gender to select the company or insurance plans. The study is based upon the primary data obtained from customers of four leading life insurance companies operating in Jammu&Kashmir through purposive sampling. A questionnaire was framed containing items of demographics and statements managing superior customer value based upon seven point Likert scale. The findings indicate that the demographic variables viz., gender, purpose of insurance and insurance plan wise, there is no significant difference regarding customer value in the perception of customers of life insurance companies operating in state.Keywords
Customer Value, Gender, Insurance Plan, Purpose of Insurance.References
- Alessandro, A. (2009). Supplier evaluation in local public services: Application of a model of value for customer. Journal of Purchasing & Supply Management, 15, 33-42.
- Anderson, D. R., & Nevin, J. R. (1975). Determinants of young married life insurance purchasing behaviour: An empirical investigation. Journal of Risk and Insurance, 42, 375-387.
- Anderson, J. C., Jain, D. C., & Chintagunta, P. K. (1993). Customer value assessment in business markets: A state of practice study. Journal of Business to Business Marketing, 1(1), 3-30.
- Andreoni, J., & Vesterlund, L. (2001). Which is the fair sex? Gender differences in altruism. The Quarterly Journal of Economics, 116(1), 293-312.
- Best, R. J. (2000). Market-based management: Strategies for growing customer value and profitability. Upper Saddle River: Prentice Hall, 385.
- Bhote, K. R. (1996). Beyond customer satisfaction to customer loyalty. American Management Association. New York, NY.
- Bohnet, I., & Frey B. S. (1999). Social distance and other-regarding behavior in dictator games: Comment. American Economic Review, 89 , 335-339.
- Bohnet, I., & Frey, B. S. (1999). The sound of silence in prisoner’s dilemma and dictator games. Journal of Economic Behavior and Organization, 38, 43-57.
- Borle,S., Singh, S. S., & Jain, D. C. (2008).Customer lifetime value measurement. Management Science Working Paper Series, 54(1), 100-112.
- Bruhn, M., Georgi, D., & Hadwich, K. (2008).Customer equity management as formative second-order construct. Journal of Business Research, 06568.
- Burns, M. J., & Woodruff, R. B. (1992). Delivering value to consumers: Implications for strategy development and implementation. American Marketing Association Winter Proceedings, 209-16.
- Butcher, K. F., & Kenneth, J. (2000). Effects of relational outcomes on customer loyalty. Australian Digital Theses Programme, Griffith University .
- Butz, H. E. Jr., & Goodstein, L. D. (1996). Measuring Customer Value: Gaining the Strategic Advantage. Organizational Dynamics, 24, 63-77.
- Chen, R., Wong, K. A., & Lee, H. C. (2001). Age, Period and Cohort Effects On Life Insurance Purchases in the U.S. The Journal of Risk and Insurance, 68, 303-327.
- Duchessi, P. (2002). Creating Customer Value: the Art and Science. Purdu University Press, 1-183.
- Evans, G. (2002). Measuring and managing customer value. International Journal of Productivity and Performance, 51(3), 134-139.
- Farace, V., & Meola, J. (1997) . Gaining strategic business advantage through customer value measurement. Quirk’s marketing research review, Article Id.1008.
- Frank, H., Andreas, H., & Robert, E. (2001). Gaining competitive advantage through customer value oriented management. Journal of Consumer Marketing, 18(1),41-53.
- Gale, B. T. (1994). Managing Customer Value: Creating Quality and Service that Customers Can See. New York, NY: Simon & Schuster.
- Gatzert, N., Holzmuller, I., & Schmeiser, H. (2012). Creating customer value in participating life insurance. The Journal of Risk and Insurance, 79(03), 645-670.
- Griffin, A., & Hauser, J. R. (1993). The voice of the customer. Marketing Science, 12(1), 1-27.
- Holbrook, M. B. (1996). Customer value - A framework for analysis and research. Advances in Consumer Research, 23(1), 138-42.
- Insurance Regulatory Development Authority (2013-14). Annual Report’.
- Ismo, V., Raija J., & Uolevi, L. (1998). Content and measurement of productivity in the service sector: A conceptual analysis with an illustrative case from the insurance business. International Journal of Service Industry Management, 9(4), 377-396.
- Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 54.
- Johnson, M. D., & Gustafsson, A. (2000). Improving customer satisfaction, Loyalty, and Profit: An integrated measurement and management system. Jossey-Bass, 240.
- Khalifa, A. S. (2004). Customer value: A review of recent literature and an integrative configuration. Management Decision, 42(5), 645-666.
- Kordupleski, R. E., Rust, R. T., & Anthony, J. Z. (1993). Why improving quality doesn’t improve quality or whatever happened to marketing. California Management Review, 35(3) , 82-95.
- Kotler, P., & Keller, K. L. (2006). Marketing Management (12th ed.). Pearson EducationInc. New Jersay.
- Krishnan, M. S., Ramaswam, V., Meyer, C. M., & Damien, P. (1999). Customer satisfaction for financial services: The role of products, services, and information technology. Journal of Management Science , 45(9), 1194-1226.
- Kruse, B. J., & Hummels, D. (1993). Gender effects in laboratory public goods contribution: Do individuals put their money where their mouth is? Journal of Economic Behavior and Organization, 22, 255-267.
- Laitamak, J., & Korduplesk, R. (1997). Building and deploying profitable growth strategies based on the waterfall of customer value added. European Management Journal,15(2), 158-166.
- Krishnan, M. S., Ramaswamy, V., Meyer, M. C., & Damien, P. (1999). Customer satisfaction for financial services: The role of products, services, and information technology. Journal of management science, 45(9),1194-1209.
- Lin, G. T. R., & Lin, J. (2006). Ethical customer value creation: Drivers and barriers. Journal of Business Ethics, 67(1), 93–105. Retrieved from http://dx.doi.org/10.1007/ s10551-006-9009-5
- Malhotra, N. (2008). Marketing research: An applied orientation. Prentice Hall ofIndia, New Delhi.
- Mantise, G., & Farmer, R. (1968). Demand for life insurance. Journal of Risk and Insurance, 35, 247-256.
- McKnight, S. (2009). Bridging the gap between service provision and customer. Performance Measurement and Metrics, 10(2), 79-93.
- Menon, A., Homburg, C., & Nikolas B. (2005). Understanding customer value in business-to-business relationships. Journal of Business to Business Marketing,12(2), 1.
- Naumann, E., Kordupleski, R., & Mescon Multimedia Co. (1995). The customer value toolkit. (CD-ROM),” Stamford, CT: Thomson Executive Press.
- Naumann, E. (1995). Creating customer value: The path to sustainable competitive advantage. Cincinnati, OH: International Thomson Publishing .
- Piercy, N. F., & Morgan, N. A. (1997). The impact of lean thinking and the lean enterprise on marketing: Threat or synergy? Journal of Marketing Management, 13, 679-693.
- Ratcliff, C., & Horn, E. (1998). Improving customer loyalty through a strategic value-focused approach.Quirk’s marketing research review. Article Id.1007.
- Reichheld , F. (2001). The loyalty effect. Harvard Business School Press, Boston, MA .
- Siddiqui, M. H. (2010). Analyzing customer satisfaction with service quality in life insurance services.Journal of Targeting, Measurement and Analysis for Marketing, 18(3/4), 221-238.
- Simpson, P. M., Siguaw, J. A., & Thomas, B. L. (2001). A model of value creation: Supplier behaviors and their impact on reseller-perceived value. Journal of Industrial Marketing Management, 30(2), 119-34.
- Sinha, I., & DeSarbo , S .(1998). An integrated approach towards the spatial modeling of perceived customer value. Journal of Marketing Research, 35(2) , 236-249.
- Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15.
- Slater, S. F. (1997). Developing a customer value-based theory of the firm. Journal of the Academy of Marketing Science, 25(2), 162.
- Slater, S. F., & Narver, J. C. (2000). Intelligence generation and superior customer value. Journal of the Academy of Marketing Science, 28, 120-127.
- Spiteri, J. M., & Dion, P. A. (2004). Customer value, overall satisfaction, end-user loyalty, and market performance in detail intensive industries. Journal of Industrial Marketing Management, 33(8), 675-87.
- Tripathi, P. K. (2008). Customer buying behaviour with a focus on market segmentation. Summer Training Project, Chandigarh Business School, Mohali, 42-46.
- Upadhyaya, D., & Badlani, M. (2011). Service quality perception and customer satisfaction in life insurance. International Conference on Technology and Business Management, 28-30.
- Venkatraman, N. (1989). Strategic orientation of business enterprises: The construct, dimensionality, and measurement. Journal of Management Science, 35 (8), 942–962.
- Walter, A., Ritter, T., & Georg, H. (2001). Value creation in buyer-seller relationships: Theoretical considerations and empirical results from a supplier’s perspective. Journal of Industrial Marketing Management, 30(4), 365-77.
- Walters, D., & Lancaster, G. (1999).Value-based marketing and its usefulness to customers. Management Decision,37(9), 679–708.
- Wang, Yonggui, et al. (2004). An integrated framework for customer value and customer- relationship-management performance: A customer-based perspective from China. Managing Service Quality, 14(2/3), 169.
- Woodall, T. (2003).Conceptualizing value for customer attributional, structural and dispo-sitional analysis. Academy of Marketing Science Review, 12, 1–42.
- Woodruff, R. B. (1997).Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2),139-153.
- World Insurance Report 2014.
- Yeniyurt, S. (2003). A literature review and integrative performance measurement framework for multinational companies. Journal of Marketing Intelligence & Planning, 21(3), 134-142.